In recent years, the popularity of electronic cigarettes (also known as e-cigarettes and vaping pens) like those manufactured by Juul Labs (Juul) have increased with claims that they pose no negative health consequences and are less addictive than traditional cigarettes.  In fact, individuals, including teens with no previous smoking experiences, that were led to believe that Juul was “better than smoking” or “a safer alternative to smoking” are finding themselves addicted to Juul and are now suffering serious health issues.  Juul has also come under fire from government regulators for engaging in questionable marketing practices that include marketing claims based on unproven findings and targeting minors. 




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E-cigarettes are designed to look like cigarettes, writing pens, USB flash drives, and other common products.  These devices use a liquid that contains nicotine and various types of flavors, as well as propylene glycol and glycerin. The liquid is heated through the use of a battery and heating coils. The liquid becomes a vapor, where it can be inhaled, which is why its use often is referred to as "vaping".


Juul is the popular USB-shaped smoking device that has recently captivated the e-cigarette market. Its sleek, concealable shape and array of fruity flavors make it the favored choice for both adult and teen smokers. Juul currently holds more than 75% of shares in the e-cigarette market – a major market that is expected to be worth $86.43 billion by 2025 – making it by far the most popular e-cigarette available to consumers.  Juul was popularized primarily due to the company’s aggressive online social media marketing campaign, which advertised its product as a “safer alternative” for individuals trying to quit smoking traditional cigarettes. Contrary to Juul’s claims that vaping is a safer alternative to smoking cigarettes, recent studies have found that Juul and other e-cigarettes actually expose users to a number of dangerous health risks commonly associated with cigarettes. These products contain dangerously high amounts of nicotine. For example, a single Juul pod contains the same amount of nicotine as an entire pack of cigarettes and they do not have filters so they deliver a much higher concentration of nicotine than cigarettes and the nicotine is absorbed by the body at a higher rate.  In addition, according to a study published in the American Journal of Physiology, the chemical flavorings and additives in e-cigarettes can potentially cause more damage to the lungs than the damage caused by traditional cigarettes.


The Food and Drug Administration (FDA) has recently stepped in to correct their misleading marketing claims, telling Juul that there is no evidence to substantiate that Juul is a safer alternative to cigarettes.  The FDA has also received numerous reports of Juul and other e-cigarette users, primarily teenagers and young adults, who have become addicted to these devices and even some who have suffered seizures and convulsions as a result of nicotine poisoning and toxicity. Symptoms of nicotine poisoning include:


  • Blood clots

  • Convulsions

  • Embolisms

  • Elevated blood pressure

  • Heart injuries

  • Joint pain

  • Seizures

  • Strokes


Since the introduction of their marketing campaigns, Juul and other e-cigarette manufacturers have faced heavy scrutiny for their marketing tactics, with accusations that the companies were deliberately targeting youth in their advertising in an effort to create an entirely new generation of smokers.  When Juul first began marketing its products, its ads showed young people enjoying its products in various settings. Juul relied heavily on social media aimed at a younger audience, and touted its flavored products, such as mint, mango, and creme. It is estimated that 3.6 million middle school and high school kids now use e-cigarettes. There is now an “epidemic” of Juul and e-cigarette youth smokers, which has raised concerns of communities, states, and even federal agencies. Shocking reports have shown a continual rise in the number of youth Juul and e-cigarette smokers that has led the federal government to label youth vaping as a “nationwide epidemic.” There are currently Juul lawsuits filed by state attorneys in numerous states claiming that Juul flavors are a major contributor to the youth vaping epidemic.


Recent news reports reveal that e-cigarettes present significant safety risks to the user.  For example, please review:


Juul screenshot.png


In addition to the danger of nicotine addiction and poisoning, researchers have identified a number of other serious health risks associated with the practice of vaping.


In April 2018, the Journal of Pediatrics published a report about the carcinogenic effects of the flavoring chemicals used in vape juice to provide fruit flavors.  Chemicals found in vape juice include diacetyl (a buttery flavor), formaldehyde (embalming fluid), toluene (an ingredient in paint thinners and commercial adhesives) and acrolein (used to kill off plant and algae blooms in irrigation canals and water treatment ponds). These chemicals can cause the development of bronchiolitis obliterans, a serious lung disease that is irreversible, and commonly known as “popcorn lung.”  Symptoms of popcorn lung include coughing, wheezing, and shortness of breath, similar to the symptoms of chronic obstructive pulmonary disease.  When heated, vape products can produce particles of heavy metals such as cadmium, chromium, lead, manganese, and nickel, all of which can become lodged in lung tissue.  Some vape liquids contain nitrosamines, which are known to cause cancer. As of November 5, 2019, there have been over 2,000 cases of e-cigarette or vaping product use associated with lung injuries as well as 39 deaths in 24 states reported to the Center for Disease Control (CDC).   


There are a number of serious adverse effects associated with nicotine dependence and e-cigarette use.  Juul users report experiencing:


  • Severe addiction

  • Cardiovascular disease

  • Heart attack or heart problems

  • Lung or respiratory failure

  • Mental health or behavior issues

  • Nicotine poisoning

  • Pregnancy complication or birth defects

  • Seizures

  • Suicidal thoughts or attempts

  • Stroke

  • Other complications


If you are a Juul user and you have experienced one or more of these effects, you should stop smoking right away.  You may also qualify to participate in a Juul Lawsuit if you have experienced any of these health effects.


We need to hold Juul and the other e-cigarette companies accountable for their negligent actions, failure to warn consumers about health dangers, and violations of consumer fraud laws. The liability for your injuries falls on Juul and the e-cigarette companies.  The best way to do so is by fighting back and stopping companies like Juul, Vuse, Njoy or Blu from injuring more people, especially our youth. FrancoLaw is currently representing teens and young adults who became addicted to Juul as a result of a misunderstanding of the risks associated with these products in the wake of their misleading and deceptive marketing campaigns.  In addition, FrancoLaw represents previous non-smokers who have experienced any of the above health effects and/or developed vaping lung.


If you or a loved one believe that you qualify to participate in a Juul Lawsuit, please contact us today. FrancoLaw offers free, no-obligation case consultation for anyone who has suffered an injury because of Juul.  For more information, or to speak with someone about your potential case, please call us toll-free at 1.888.213.0761 or fill out our free case review form. FrancoLaw is experienced in handling product liability and personal injury cases and we welcome any questions you may have.